June 5, It is world environment day. Well, as a business student I am also considering Political Environment, Economical Environment, Social Environment and Technological Environment (PEST) to celebrate World Environment Day. And I suppose slogan represents them too. THINK EAT SAVE.

आज कसैको आकास रोएको छ,
कसैको धर्ती सुकेको छ-
मेरो आस्था भोको भएको छ।

मैले तिमीलाई कहिल्यै भनिन,
कती रातो छ हाम्रो माया भनेर,
सबै कुसुमको रङ्ग तिम्रो जस्तै लाग्छ भनेर,
सुर्य उडाउंदाको आकाश झैं लाग्छ तिम्रो साथ।

Anonymous asked
dsv

what is that?

It’s pity that I cant accept my own invitation.

It’s pity that I cant accept my own invitation.

SERIOUS BRANDING and IDENTITY ISSUE

Date: 6th May 2013
Time: 3:30 Pm
Location: Local retail store

Lady enters the store. (Age: seems like she is in early thirties, Occupation: Seems like working mother)
Lady: साउजी Lays दिनुस् न ।
Sauji: लिनुस्। (He gives her Kwiks Chips, packaging of Kwiks exactly looks like Lays.)
Lady: यो त Kwiks Chips हो।
Sauji: यो Kwiks Lays Chips हो।
Lady: OK
She bought “KWIKS LAYS CHIPS”

Here I see serious Branding Problem of both product, Lays and Kwiks.
Nice push marketing by Sauji. But there is serious threat for both brands. Pepsico might be thinking that their advertisement in Indian media is enough for Nepalese Market but do they know their share of market is taken by Kwiks in this way?
Chaudhary Group is one of the prestigious industrialists in Nepal. Binod Chaudahry is in Billionaires Club. But do his products have their own identity?
(I know there are various similar cases in Nepalese Market. In long run we might face serious Identity Crisis in market because there are huge range of such products in every kind.)

Identity Clutter - Nepathya

image
Recent comment of Amirt Gurung, Nepathya- Musical band on Typography used by Nepathya- Movie pull on the controversy on word “Nepathya” and its typography. I am, as a brand practitioner, excited about whole discussion. This discussion might lead to conclusion, might not but has started discussion on brand identity. This is also bringing issue of patent right act, copyright act and its implementation.

Ananda Maharjan, one of the finest font developer, typographer and graphic designer available in Nepal, might have hard time when he got project of Nepathya – Movie. It might be tough project he ever got because there is already a big brand Nepathya- Musical Band available. His main challenge is to distinguish movie from the band name.

First of all I would like to forefront my view on naming movie Nepathya – right, wrong, advantage and disadvantage. Since I don’t know the content and can’t say either it is kathaale mageko (Demanded by Story) or not. Nevertheless it confused the market if Nepathya- Musical Band’s involvement in this movie. With strong association of Nepathya- Musical band, their hardcore fans are rejecting Napathya as an identity of movie.

Looking at the typography, Nepathya- Movie is completely different then what Nepathya- Musical band has. Only common between both brand is that they both uses same varnamalaa (alphabet). Some graphic designers have view that usage of English alphabet over Nepali alphabet has confused the identity. From my point of view it is not true because positions and font used here are again different.

But what is making confusion?

I think its name. But cant movie, book, album, band name be same? Looking at trend around the world people are borrowing each others’ name. There are bands naming themselves with reference to movie or movie with reference to band and same goes with books and album.

Movie is not a continuous brand, if people like it they will stay, if not they won’t. At another point Nepathya as a band is a continuous brand they are going to stay here for long bringing new things with time.

Nevertheless, there is confusion. This confusion hampers Nepathya – Movie. To protect themselves crew need to make clever movement and distinguish themselves from band and achieve their own identity. They have to make difference and eliminate the clutter else this clutter might hamper them.

Clever but Not BoldColors came with this clever advertisement strategy to take away market share of Samsung Grand. They are cashing those customers who are waiting Samsung Grand to lower the price. With tag line “This is what you call Grand” they are trying to compete with Samsung but looking after their past advertisements and promotion strategy they are only being able to cash “WAIT AND WATCH” customers of Samsung.  However, their move with this advertisement strategy definitely places them first among their competitive brand, Karboon and Micromax, who also have similar kind of products.

In the artwork keeping their tag line “This is what you call Grand” almost 80% smaller than their product name makes their voice lower. Usage of Sahana Bajracharya in art work is not clever enough. Motive of this advertisement is to introduce product, I see strategically there is no use of using model here. Secondly model wearing red dress where everything is blue and white dominates product. All in all this advertisement have good Advertisement is product is dominated by Sahana Bajrachraya and her red dress.

All in all I would like to say that this advertisement has well executable promotion strategy but they failed due to art direction. And they are not being bold.

Clever but Not Bold

Colors came with this clever advertisement strategy to take away market share of Samsung Grand. They are cashing those customers who are waiting Samsung Grand to lower the price. With tag line “This is what you call Grand” they are trying to compete with Samsung but looking after their past advertisements and promotion strategy they are only being able to cash “WAIT AND WATCH” customers of Samsung.  However, their move with this advertisement strategy definitely places them first among their competitive brand, Karboon and Micromax, who also have similar kind of products.

In the artwork keeping their tag line “This is what you call Grand” almost 80% smaller than their product name makes their voice lower. Usage of Sahana Bajracharya in art work is not clever enough. Motive of this advertisement is to introduce product, I see strategically there is no use of using model here. Secondly model wearing red dress where everything is blue and white dominates product. All in all this advertisement have good Advertisement is product is dominated by Sahana Bajrachraya and her red dress.

All in all I would like to say that this advertisement has well executable promotion strategy but they failed due to art direction. And they are not being bold.

पिपलको बोटबाट सुर्य उदाउंछ,
टाउको माथि हुँदै डांडा पारी गएर अस्ताउंछ।

म यो सुर्य पछ्याउने यात्रि हुँ।

थाकेको बेला
लामो सुस्केरामा अनगिन्ती पलहरु सुस्ताउंछ-
म टवाल्ल पर्छु।

फेरी त्यहीं यात्रा।