फेरि उद्न थाल्यो सपनाहरु,
बलून बनेर।
म रमाउंदै बच्चा बनेर-
हेरौं कती माथि सम्म उद्ने हो।

उकालो चढ्दा,ओरालो झर्दा,
“तिमी” भित्र हुने संघर्स
“तपाइं” र “तं” संग-
घमासान छ।

a MULA! Brand is a brand of trust and togetherness.In short Friendship.

a MULA! Brand is a brand of trust and togetherness.
In short Friendship.

Branding is misunderstood.

Everyone, from countries to political parties to organizations to individual is encouraged to think themselves as a brand from past few years. At its best branding is caring, measuring and understanding how other see you and what you do to take account of it, without abandoning what you stand for. At worst it is about putting cynical gloss or spins on your product and services or actions to mislead or manipulate to exploit.


Branding is most of the time misunderstood. During financial crunches it is the first title that would be cut down to manage the cost. Perhaps this is due to lack of full understanding among senior manager on what successful branding really is. If branding is treated as a cosmetic exercise only, and regarded merely as

a new name/logo, stationery and possibly a new advertising campaign, then it will have only a superficial effect at best. Whereas branding is reality with lag effect. In fact all great brands are built on bedrock of trust derived from customers’ experience of buying and using products and services sold under the brand name.

June 5, It is world environment day. Well, as a business student I am also considering Political Environment, Economical Environment, Social Environment and Technological Environment (PEST) to celebrate World Environment Day. And I suppose slogan represents them too. THINK EAT SAVE.

आज कसैको आकास रोएको छ,
कसैको धर्ती सुकेको छ-
मेरो आस्था भोको भएको छ।

मैले तिमीलाई कहिल्यै भनिन,
कती रातो छ हाम्रो माया भनेर,
सबै कुसुमको रङ्ग तिम्रो जस्तै लाग्छ भनेर,
सुर्य उडाउंदाको आकाश झैं लाग्छ तिम्रो साथ।

Anonymous asked

what is that?