Everyone, from countries to political parties to organizations to individual is encouraged to think themselves as a brand from past few years. At its best branding is caring, measuring and understanding how other see you and what you do to take account of it, without abandoning what you stand for. At worst it is about putting cynical gloss or spins on your product and services or actions to mislead or manipulate to exploit.
Branding is most of the time misunderstood. During financial crunches it is the first title that would be cut down to manage the cost. Perhaps this is due to lack of full understanding among senior manager on what successful branding really is. If branding is treated as a cosmetic exercise only, and regarded merely as
a new name/logo, stationery and possibly a new advertising campaign, then it will have only a superficial effect at best. Whereas branding is reality with lag effect. In fact all great brands are built on bedrock of trust derived from customers’ experience of buying and using products and services sold under the brand name.
आज कसैको आकास रोएको छ,
कसैको धर्ती सुकेको छ-
मेरो आस्था भोको भएको छ।